Section M001 Team 1
Lenscrafters Incorporated has been a successful company.
They have provided their customers with quality products, comparable prices,
excellent customer service, and innovation, all within the boundaries of a
brick and mortar store. We now feel that it is time to shift these competitive
advantages and expand them in the field of online retailing. The technology is
present within today’s world to make buying eyeglasses online fun, easy, and
enjoyable, and it is time for Lenscrafters to take
advantage of this opportunity. We are not suggesting eliminating the brick and
mortar stores that have made Lenscrafters the company
it is today. We are simply saying, look at the success of other industries and
their adventures with online retailing, look at the benefits that Lenscrafters will entail, and envision the opportunity.
First
and foremost, we need to make additions to the Lenscrafters.com website in
order to add the aspect of online retailing. The website will contain product
catalogs for easy searching. We also suggest the addition of new ideas to make
shopping for glasses online fun. These additions include virtually trying on
styles with the use of a webcam, web bots to assist
in the experience through the new website, glasses used to test eye site,
online appointment scheduling, and personalized glasses. The website will also
be equipped with security systems for using credit cards and webcash for payments.
By
implementing online retailing, this allows for the use of i2 supply chain
management systems, which will cut costs and reduce inventories, as well as
guaranteeing accurate supply chain. This will also allow for Lenscrafters to further their concentration on the customer
by focusing on marketing, online discounts, and customer loyalty programs. Lenscrafters has always been a leader in innovation for the
eye glass industry. These recommendations will take the company one step
further.